Visitors plan the whole trip on your site
Asked:A week in Italy, north to south, art and coast.
Art and Coast Across Italy
7 days · Florence, Rome, Amalfi · 17 places
Pick a day to see its places on the map.
Tested against three general AI models
The same 8 trip briefs, planned by MarcoPolo and by GPT-6, Gemini 3.8 Flash and Claude Opus 4.8. MarcoPolo was up to 4.6x faster and 10.8x cheaper per trip day.
See the full benchmark- 0invented places in 115 stops
The general models invented one in 701, checked by hand.
- 114of 115 stops are verified places
Each one is pinned on the map, ready for your team to quote. None of the general models' stops are.
- 14.7 sto a finished plan
Median in MarcoPolo Chat on production. The first day is on the map in about 5 seconds.
- $0.02per trip day
A general model costs $0.17 or more a day once each stop is checked.
Visitors fall for the place, then plan elsewhere
Travel and leisure is the only industry with an average website session above 3 minutes, against a cross-industry median of 2 minutes 38 seconds.
Databox, content marketing benchmarks by industry, 2024(opens in a new tab)85% of DMOs are maintaining or increasing digital advertising budgets, but 54% struggle to demonstrate clear ROI.
Sojern, State of Destination Marketing 2025(opens in a new tab)59% of travellers don't have a specific destination in mind when they first decide to take a trip.
Expedia Group, Path to Purchase(opens in a new tab)
A destination site visitors plan on
What visitors plan
Your itineraries, as built
Trips in their own words
Hotels on the plan
Your destination's brand
From first visit to a planned trip
- 1
Visitors explore
They browse neighbourhoods, restaurants and highlights, and build a trip that feels their own. - 2
Intent takes shape
Pace, interests and budget become clear as they plan, before they leave your site. - 3
They enquire
The plan and the preferences behind it reach your team in the Partner Hub. - 4
You see what they chose
Every enquiry shows the places visitors picked, so you can show your board what they want.
Products for destinations
Atlas
Visitors describe a trip in their own words and change the days and places.
Vista
For curated itineraries that are already right. Visitors see each trip as built and enquire.
MarcoPolo Chat
Visitors ask about your destination in their own words and get an itinerary on a map.
Partner Hub. One team login for templates, inventory, hotels, leads and analytics. Every product switches on from here.