Every enquiry arrives with the trip already planned
Sarah M.
Art and Coast Across Italy
- Dates
- 12 to 18 May
- Pax
- 2 adults
- Days
- 7
- Budget
- €5,000 to €7,000
The trip she planned7 days · 3 cities · 17 places
- FlorenceDays 1 to 2Florence Central Market, Mercato del Porcellino, San Lorenzo, Piazza della Repubblica, Santa Croce
- RomeDays 3 to 4Piazza del Popolo, Historical Center of Rome, Giardino degli Aranci, Ponte Sisto, Giardino Di Villa Borghese
- AmalfiDays 5 to 7Duomo - Cattedrale Sant'Andrea, Furore Fjord, Spiaggia di Amalfi, Santa Croce, Arsenale della Repubblica, Minori, Capri Island
In her words: A week in Italy, north to south, art and coast.
Tested against three general AI models
The same 8 trip briefs, planned by MarcoPolo and by GPT-6, Gemini 3.8 Flash and Claude Opus 4.8. MarcoPolo was up to 4.6x faster and 10.8x cheaper per trip day.
See the full benchmark- 0invented places in 115 stops
The general models invented one in 701, checked by hand.
- 114of 115 stops are verified places
Each one is pinned on the map, ready for your team to quote. None of the general models' stops are.
- 14.7 sto a finished plan
Median in MarcoPolo Chat on production. The first day is on the map in about 5 seconds.
- $0.02per trip day
A general model costs $0.17 or more a day once each stop is checked.
Travellers decide later and expect a tailored trip
80% of USTOA tour operator members now use AI in some capacity, up from 28% two years ago.
USTOA, 2025 annual survey(opens in a new tab)71% of tour operators report more hesitant travellers, and 63% see shorter booking windows, with travellers deciding closer to departure.
USTOA, 2025 annual survey(opens in a new tab)
An itinerary your team can quote
Your hotels first
A planner on your site
Every stop open to read
Flight fares
Your brand, your data
What changes for your team
Without Tripcreator AI
- “We are interested in a 10-day Italy trip for two. Can you send some options?” Your team starts from zero.
- Hours of back-and-forth on budget, pace, interests and hotels before you know whether they will book.
- The first quote misses a few things. Two revisions later the traveller has gone quiet or booked elsewhere.
With Tripcreator AI
- The traveller plans the trip on your site, against your inventory, before filling in a form.
- The enquiry arrives with the itinerary they planned and the preferences they gave.
- Your first quote starts from the trip they planned.
From “interested in Italy” to a first quote
- 1
Add the planner
It runs in your brand beside your packages, linked from your site or embedded in it. - 2
The traveller builds
They shape the trip without leaving your site. Every option is a place you can deliver. - 3
The lead arrives
The itinerary and the preferences behind it wait in your Partner Hub before the first call. - 4
Quote and close
Your team prices the planned trip and sends the first quote.
Products for tour operators
Vista
For signature tours that are already right. Travellers see the trip as you built it, pick dates and enquire.
Atlas
For tailor-made trips. Travellers change days and places, or describe a trip in their own words.
MarcoPolo Chat
Travellers ask the way they would ask an advisor and get a real itinerary back, on a map.
Triage
Every inbound enquiry scored by intent, with a first reply drafted.
Partner Hub. One team login for templates, inventory, hotels, leads and analytics. Every product switches on from here.